![]() In fact I think we’re in a better place than we were last year, keeping focussed on where we need to be. “Most of our suppliers are in Turkey and we were minimally affected with orders. “That was what people started buying as soon as lockdown hit, and we were able to sell all the stock that was originally cancelled. “Thanks to online sales we saw demand for loungewear start to grow – products like tracksuit bottoms, hoodies, joggers. “We put five or six people on furlough, but were able to ring them back a few weeks later. We had to go back to grass roots and start again. ![]() We had to regroup, restructure and sit down and replan. “Within the first two-and-a-half weeks we lost £1 million of forward orders. “We were in a pretty bad place to start off with, but managed to get to a good place, and our online channels helped with that. He said: “It was super difficult when the pandemic hit – we had huge cancellations from big retailers. Mr Samani said turnover was around £13 million right now – on a par with a year earlier – despite a year of on-off shop closures. In recent years Just Hype, which has 111 staff, has been recognised as one of Britain’s fastest growing private companies in lists such as the Sunday Times Virgin Fast Track 100. He said they ended up sending out 40,000 free Hype branded facemasks during the text message marketing campaign, which had since been dropped. He said the team had held its hands up to the mistake, but took issue with a suggestion from the watchdog that some of the texts had been trying to exploit the pandemic. The brand was launched in 2011 by Mr Samani and co-directors Liam Green and Vin Patel and sells clothes and accessories through its own website and other retailers’ sites and stores.īusinessLive spoke to Mr Samani after Just Hype was fined £60,000 for sending out 1.7 unsolicited text messages to customers. He said the fashion range, which is headquartered in Blaby just outside Leicester, also hoped to move into new overseas territories in the coming months after earlier plans to move into China didn’t come off. He said changing lifestyle habits during the pandemic had also seen a rise demand for loungewear with people wanting to dress comfortably at home. One of the founders of the Hype and Just Hype urban fashion brands said the pandemic had not held back growth plans, with the business now planning further overseas expansion.ĭespite the first lockdown putting a temporary halt on orders from high street stores, Bav Samani said web sales quickly made up for the shortfall as the nation turned to online shopping.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |